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Best Practices

Search Engine Optimization (SEO) is the practice of optimizing your website to perform better on search engines. There are many things you can do to rank higher, or show up sooner, in Google and other search engine results. 


online survey results, search engines main way students discover university

Gil Rogers, a leader in higher education enrollment management and digital marketing, ran a survey of 746 students and found that  online searches are the most common way a student will discover a university, and one of the top ways they find information after deciding to apply and being accepted. (slide 27, or see image on right)1

There is no doubt that students are often using online search engines to find the information they need to make it through college. This makes SEO important for university websites.

Last Updated: 3/14/24